In 1978 he embraced biodynamic agriculture establishing the Scaldasole farm in 1981 that immediately became the first organic food company in Italy. Within a very brief period of time over 60.000 companies, inspired by his success, followed suite and began to produce and transform organic products pushing Italy from last to first place for organic production in Europe. In 1997 he received the Entrepreneur of the Year prize from the CCIA in the category "Quality of life". In 2000 he founded LifeGate that rapidly became the meeting point for people and companies that want to realise their own ethical and sustainability principles. In 2002 he received the RCS Cenacolo prize for Publishing and Innovation. In 2008 the Schwab Foundation and the World Economic Forum conferred the international prize "Social Entrepreneur of the Year" on Marco Roveda. In 2004 he published, for Ponte alle Grazie, the book "Perché ce la faremo' (That's why we can make it). In 2008 he was the protagonist of the series "I Sostenibili" for Salerno Publishing with "L'ecobusiness ci salverà" (Will ecobusiness save us?), book-interview. In 2010 he has become a member of the WorldShift Council on the G-20 (WS20). Today he lives in the province of Como, in what was the first headquarters of the Scaldasole farm and that is today home to Italy's first "solar tracker" photovoltaic park.

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